Wednesday, November 24, 2010

Annoying newsroom comment of the day

In television news, a "tease" is a short story right before a commercial break that tells you what's coming up without giving away the story. In a sense it's the most important story of the show, because it is meant to keep people past the break when they want to flip the channel. Despite this, many writers think they're a nuisance and save them until last and rush through them. I love writing teases because it presents a unique creative challenge: sell a story without telling it. CBS Sunday morning can do this with just two or three words written to match the video. I'm no Chas Osgood, so I require a few more words. That being said, my assignment is to write a tease for a story that's important, but depressing, and is filled with video of a burned up Afghan woman. I couldn't even watch the story. So how the hell do I write a tease that makes you want to a) watch this depressing horror story, b) stick around for another 15 minutes to see the story, c) not gross out international audiences and d) not trivialize it? Why do we want to tease it in the first place? I get this note from the producer regarding the video to be used in said tease:

I CUED TO WHERE IT'S NOT SO DISTURBING...
ALSO JUST MINDFUL OF THE TZ... SINCE IT'S A DISTURBING STORY, AND VO

Jeez, thanks I was gonna make it a laugh riot.
My point is not that we shouldn't run the story, its very important.
My point is, don't tease it at all. Show some discretion.

Here's the tease I eventually wrote, I opted for quick and generic rather than specific and disgusting.

AND DESPERATION IN AFGHANISTAN LEADS TO DRASTIC MEASURES FOR SOME WOMEN.
YOU'LL SEE EFFORTS TO END THE CYCLE OF ABUSE.

Would I stick around to watch that? Maybe. But had I written something about "disturbing video from Afghanistan's abusive husbands.." I would definitely change the channel.

Writing about car wrecks, apartment fires and gas main breaks was so much easier.

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